Open for busines

Posted: 13/07/2020

We have enjoyed this week as it has signalled the return of some (compliant) personal contact. We have missed speaking to other small business owners – many of whom feel more like friends than customers.

It has been great to visit, to spend money with several local businesses and share experiences of the past few months. We don’t just pay lip service to the ‘shop local’ concept. Yes, there have been a few lockdown stories but also a lot of positivity. Businesses of all size are pleased and relieved to be back open, or to know when they can be.

Advertising frequency and the cumulative effect

Posted: 01/07/2020

Frequency of advertising is important to make sure you are, ‘top of mind’ or at least on the mental list people make when they go shopping. Not everyone is in the market to buy at any one time. Someone thinking of purchasing a car, for example, may be in the market for weeks or months, but once a purchase has been made, it may be many years before they are in the market again.